With several nations expected to hold elections next year, Meta confirms its generative AI advertising tools cannot be used for campaigns targeting specific services and issues.
Meta says its generative artificial intelligence (AI) advertising tools cannot be used to power political campaigns anywhere globally, with access blocked for ads targeting specific services and issues.
The social media giant said earlier this month that advertisers will be barred from using generative AI tools in its Ads Manager tool to produce ads for politics, elections, housing, employment, credit, or social issues. Ads related to health, pharmaceuticals, and financial services also are not allowed access to the generative AI features.
This policy will apply globally, as Meta continues to test its generative AI ads creation tools, confirmed Dan Neary, Meta’s Asia-Pacific vice president.
“This approach will allow us to better understand potential risks and build the right safeguards for the use of generative AI in ads that relate to potentially sensitive topics in regulated industries,” Neary told ZDNET in an email.
